Viewpoints

Keep up with Derrick’s views and news via LinkedIn on such relevant topics and trends as:

Principles of Social Issue Research

Learn how to build an accurate target audience sample, understand social issues in context, create better survey questions for better data, segment audiences properly—and then, when you’ve done everything else correctly, keep the biases out of your interpretation.

Must Causes Compromise to Move the Undecided?

If you’re only focusing on your strongest supporters, you are missing the audience that holds the real power you seek. Create a journey of persuasion for them through diligence, compromise and trust. Remember, your movement’s narrative will determine its future.

Social Movement Trends to Watch

Today, social issues are political issues, so heed Derrick’s call to action. Don’t mistake crowd size for movement strength. Use the time between elections to educate. 

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